November 29, 2019

Vienna Coffee Company, LLC announces acquisition of classic Chattanooga based coffee brands.

Great Coffee Is An Adventure and Vienna Coffee Company is excited to bring this classic 90-year-old adventure to their home base in Maryville, TN.

 Maryville, TN – For Immediate Release: November 25, 2019 

 Vienna Coffee Company, LLC announced its acquisition of the physical and brand assets of a Chattanooga, TN based company, including Stone Cup Coffee Roasting Company and Fleetwood Coffee Company, a heritage brand that was founded in Chattanooga in 1925. Jennifer Stone, Sales Associate and New Market Development, will join Vienna Coffee and continue to apply her considerable coffee skills to growing the brands.

 John N Clark, owner of Vienna Coffee Company, said, “We are really excited about bringing Fleetwood and Stone Cup brands into our company. We also look forward to continuing to supply a number of private label coffees in the portfolio. What’s more is that Jennifer (Stone) will come alongside us to help nurture the brands and serve her customers.” Mr. Clark added “Jennifer’s Stone Cup Roasting Co. occupies a place in the Chattanooga market very much like Vienna Coffee’s brands hold in upper East Tennessee. Together, we will be the go-to Specialty coffee suppliers up and down the state. We are also very excited to continue re-introduction of Fleetwood Coffee to the marketplace.

Fleetwood Coffee is a brand that long-time southerners may remember. At one time in the 40s and 50s, Fleetwood was a widely distributed major coffee brand and could be found on grocery shelves and in offices throughout the Southeast. After being off the market since the early 1970s, it was re-introduced in 2015 to grocery store shelves across the Southeast.

“This is a Specialty Grade Coffee at an incredible value price point” said Stone.  “Specialty Grade” coffees are the cream of the crop; selected from the best 5% of coffees grown throughout the world. Clark says “With Jennifer’s ‘Q’ Grader License and her connections in the growing regions through affiliation with Cup of Excellence and Rainforest Alliance, she finds these incredible green coffee beans at a great value that is still sustainable for the producers and farmers. With these coffees, we can roast and blend smooth, flavorful ‘Original Roast’ and ‘Dining Car Blend’ while holding the price to very competitive grocery store levels.”

Another exciting feature of the acquisition is an opportunity to bring licensed MoonPie ® coffee to market along with 4 varieties of delicious Fleetwood Cold Brew and MoonPie ® Ready-to-Drink (RTD) coffees. Cold Brew coffee products are currently the fastest growing sector in the beverage industry. The acquisition allows Vienna to immediately be a significant player in this fast-moving, energetic retail category.

For more information visit http://www.viennacoffeecompany.com/ or like us on Facebook @viennacoffeecompany. 

Contacts: Sue Clark (865) 604-2442 • John Clark (865) 567-2058

Vienna Coffee House hosts Blount County Chamber's Coffee Club.