Coffea Arabica - the unstoppable bean!

Welcome to the second edition of “For The Love of Coffee”, a new Vienna Coffee staff-only weekly blog about all things coffee! For those of you who may have missed the first blog and would like to read it, you can find it here.

In today’s blog, I would like to spend just a few minutes talking about a product that has changed the world, given rise to empires, created entire industries, and generated its own unique cultural impact all over the globe: the humble coffee bean.

The term “Coffee Bean” is a bit of a misnomer. What we refer to as coffee beans are really the seeds of a cherry-like fruit that grows in tropical climates around the world in an area around the equator often referred to as the “Bean Belt”. It is in this narrow belt that all of the coffee production in the world is grown. Coffee bushes can only grow in warm, tropical climates and the best coffees require higher elevations to develop the unique cup characteristics required of high-end specialty coffee.

The official botanical name of the plant which produces the coffee we consume each day is “Coffea Rubiaceae”. There are two main species of coffee this plant produces that are grown commercially - Arabica and Robusta. In general, Arabica coffee is far superior in taste and quality to Robusta coffee, however, there are some Robustas that are of high quality, and some Arabicas that can be of low quality, so much of the question of quality comes down to the way the coffee is grown, harvested, processed and how it is roasted. Arabica coffee represents about 60% of all coffee production worldwide and is what we at Vienna Coffee purchase and roast here at our Maryville location. Arabica coffee is grown at higher elevations which are required for the fruit to develop more slowly and create a superior-tasting coffee. Arabica coffee is known for its complex character and quality, sweetness, lively acidity, and a variety of flavor notes including floral, fruit, chocolate, and nuts. Within these broad tasting categories lie hundreds of more subtle tasting notes. Arabica coffee is more difficult to grow, takes longer to develop, costs more in the marketplace, and is the only type of coffee we purchase here at Vienna Coffee (with the exception of a bag of Robusta here and there to add to a couple of our espresso blends because of Robusta’s crema-producing quality).

Difference between Arabica and Robusta

Starting from it’s discovery around 700AD the humble coffee plant has traversed the globe (a topic for a future blog post :) and become a cultural staple and a daily ritual for untold millions. Here at Vienna Coffee Company we carefully source and roast only the finest Arabica coffees from around the globe. We only purchase coffee that has a standard industry cupping score of 85 points or higher. A score of 85-90 points is considered “Excellent” by specialty coffee industry standards. You all play a vital role in crafting and serving this beautiful product to our customers each and every day. Vienna Coffee House has raised the bar for coffee standards in Maryville and beyond, and you all are the reason!

It’s a GREAT day for coffee!

~Matt~

Coffea Arabica - the unstoppable bean!

Welcome to the second edition of “For The Love of Coffee”, a new Vienna Coffee staff-only weekly blog about all things coffee! For those of you who may have missed the first blog and would like to read it, you can find it here.

In today’s blog, I would like to spend just a few minutes talking about a product that has changed the world, given rise to empires, created entire industries, and generated its own unique cultural impact all over the globe: the humble coffee bean.

The term “Coffee Bean” is a bit of a misnomer. What we refer to as coffee beans are really the seeds of a cherry-like fruit that grows in tropical climates around the world in an area around the equator often referred to as the “Bean Belt”. It is in this narrow belt that all of the coffee production in the world is grown. Coffee bushes can only grow in warm, tropical climates and the best coffees require higher elevations to develop the unique cup characteristics required of high-end specialty coffee.

The official botanical name of the plant which produces the coffee we consume each day is “Coffea Rubiaceae”. There are two main species of coffee this plant produces that are grown commercially - Arabica and Robusta. In general, Arabica coffee is far superior in taste and quality to Robusta coffee, however, there are some Robustas that are of high quality, and some Arabicas that can be of low quality, so much of the question of quality comes down to the way the coffee is grown, harvested, processed and how it is roasted. Arabica coffee represents about 60% of all coffee production worldwide and is what we at Vienna Coffee purchase and roast here at our Maryville location. Arabica coffee is grown at higher elevations which are required for the fruit to develop more slowly and create a superior-tasting coffee. Arabica coffee is known for its complex character and quality, its lively acidity, and notes of fruit, chocolate, and nuts. Within these broad tasting categories lie hundreds of more subtle tasting notes. Arabica coffee is more difficult to grow, takes longer to develop, costs more in the marketplace, and is the only type of coffee we purchase here at Vienna Coffee (with the exception of a bag of Robusta here and there to add to a couple of our espresso blends because of Robusta’s crema-producing quality).

Difference between Arabica and Robusta

Starting from it’s discovery around 700AD the humble coffee plant has traversed the globe (a topic for a future blog post :) and become a cultural staple and a daily ritual for untold millions. Here at Vienna Coffee Company we carefully source and roast only the finest Arabica coffees from around the globe. We only purchase coffee that has a standard industry cupping score of 85 points or higher. A score of 85-90 points is considered “Excellent” by specialty coffee industry standards. You all play a vital role in crafting and serving this beautiful product to our customers each and every day. Vienna Coffee House has raised the bar for coffee standards in Maryville and beyond, and you all are the reason!

It’s a GREAT day for coffee!

~Matt~

A weekly blog about all things coffee, exclusively for employees of Vienna Coffee company


Welcome to For The Love of Coffee!

This is the first-ever edition of a new weekly Vienna employee-only blog. Each week I will bring you useful and current information about all things coffee, especially as it relates to you as a valued team member here at Vienna Coffee. I hope you find it educational, inspirational, and at times entertaining! :) ~Matt

In this week’s blog, I would like to focus for just a few minutes on what makes the Specialty Coffee Industry (the one we all work in every day) so special. Here are just a few of the hundreds of reasons why what YOU do every day makes such a big difference in people’s lives here in your community and around the world.


Vienna Coffee founder John Clark on an origin trip to Ethiopia in 2016

  • Coffee is the second-largest traded commodity in the world, second only to Oil in trade volume. Indeed, that humble cup of coffee you serve our customers every day is the end result of a worldwide chain of people beginning with the coffee farmer right down to YOU, all contributing to produce this amazing beverage. In fact, you are the final link in a chain of hundreds of people whose life’s work is to bring the highest-quality coffee they possibly can to market for only one reason: the enjoyment of others. You are VERY important in this chain!

Cafe’ Feminino is a woman-owned cooperative with farms in 9 different growing regions around the globe. Vienna Coffee is proud to offer coffees affiliated with this fantastic organization. Learn more


  • The Specialty Coffee Industry provides a living for hundreds of thousands of people all over the world making it possible for them to live, and raise a family while providing a product or service of which they can be proud and that brings joy to others. While coffee as a commodity has been around for thousands of years, the specialty coffee business is still in its relatively early stages. It could be argued that Starbucks started the specialty coffee industry in America. Starting in 1971 in Seattle, WA, Starbucks rose to a multi-million dollar business by the late 80s through strategic targeted expansion and in 2021 had over 383,000 employees. Since those early days of Specialty Coffee, tens of thousands more coffee shops of all sizes and shapes have opened their doors, including the first Vienna Coffee House on High Street in Maryville in 2010. The Specialty Coffee Industry is projected to continue to grow at an incredible annual rate of 9.2% through 2026. You are in good company, in an industry well-positioned for continued growth and opportunities!

You can be proud to work for Vienna Coffee Company (VCC) knowing that we support dozens of charitable organizations and projects in your community. This list includes:

in addition to several more worthy organizations. VCC also regularly gives away a number of food and product overages to local charities and food banks. You all play a very important role in our continued ability to support all of these great local causes.

VCC Roastery employee Patrick Devillier loads donations into the Second Harvest truck for local distribution to help needy families.


As I hope you can see, YOU play an extremely valuable role in a very special company within a very special industry! I for one am grateful every single day to be a part of such a wonderful local business that is making an impact both locally and globally. I hope you feel the same! :) ~Matt