La Armonia Hermosa - Origin Trip

Jamie Clark and Les Stoneham along with other interested people in Ohio, Indiana, and Mississippi are going down to Santa Maria de Jesus, Guatemala again to continue their work with the farmers that bring us the wonderful La Amonia Hermosa coffee. Les Stoneham, founder of Deeper Roots Development and Vienna Coffee House's barista trainer, has been working with these farmers for the past five years, and just this October the now 20 farmers have developed their own government-recognized co-operative. We are very proud of their hard-work and coordination to make this happen.

We are very excited to be able to go back to down to Guatemala, help with the harvest, continue the conversation and planning of the beneficio (coffee-processing plant), and visit with the farmers. If you would like to receive updates from the field or want to know more about the story behind the delicious coffee please follow us at http://www.laarmoniahermosa.com

Research Brief: Java Justification

We were sent this very interesting article about how coffee drinking changes throughout the generations...

Monday, October 18, 2010: Center for Media Research

Java Justification

According to Mintel research, a cup of coffee is a daily occurrence for 66% of Americans, but sales have been relatively unchanged in recent years. Demand for coffee is strong among those aged 45+, and over-55-year-olds are the fastest growing segment of coffee drinkers. In order to sustain long-term growth, says the report, marketers need to court their younger customers. The study found that while 40% of 18-24-year-olds believe coffee improves their concentration, only 27% drink coffee on a daily basis.

Bill Patterson, senior analyst at Mintel, notes that "Young adults are somewhat more likely than over-55s to associate negative health consequences with coffee consumption... understanding the choice between energy drinks and coffee needs significant marketing focus... "

Younger coffee drinkers also differ from their older counterparts in that they prefer sweetened coffee drinks to plain coffee... 40% of 18-24-year-olds say so, compared to only 22% of 45-54-year-olds. Furthermore, just 28% of 18-24-year olds like the taste of coffee on its own, compared to 53% of 45-54-year-olds.

The younger demographic often prefer to visit cafes for their caffeine fix, says the report. And, 22% of 18-24-year-olds like to have a cup of coffee on hand when they're running errands, while 46% say they like to relax with a cup of coffee.

For more on this study , please visit Mintel here.

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Vienna Coffee Company at Taste of Blount in Maryville

Our lovely ladies gave out samples of our new sipping chocolate and a variety of different coffees at Taste of Blount in Maryville on September 20, 2010. (Photo courtesy of Blount Today by Leslie Karnowski)

It was also our first time announcing to the public that Vienna Coffee House will be opening on Oct. 4th!

Vienna Coffee got 2nd place in this year's Beverage and Drink Category at the Taste of Blount.

For more information go to the newspaper article at http://www.blounttoday.com/news/2010/sep/20/rain-goes-away-and-crowds-come-dinner-taste-blount/

Now Opening Vienna Coffee House!

Love Vienna Coffee? Perfect! Then you will love Vienna Coffee House! We are opening our own Coffee House on High Street in Maryville (formerly Grounded Coffee and More) on October 4, 2010!

We are a cozy coffee house serving Coffee, Espresso Beverages, Italian Soda, Fresh Pastries, Bagels, Homemade Desserts.

We will also be introducing Bellagio Italian Sipping Chocolate; A true European experience. And featuring an all new coffee drip bar with five freshly roasted coffee selections daily that is ground to order and brewed just for you. This is the absolute freshest way to enjoy freshly roasted Vienna Coffee.

We are very excited to have former owner of Thunderhead Perk in Townsend, Jaimie Matzko, as our wonderful general manager! She and John Clark are working together to make a cozy coffee house that we are sure you will enjoy.

We will be open 7 days per week!

321 High Street
Maryville, TN
37804
865.233.1060

We are working on our website. So check out http://viennacoffeeco.com/viennacoffeehouse for more details in the future.