Welcome to For the Love of Coffee, a weekly blog about all things coffee exclusively for the employees of Vienna Coffee.
This week’s blog is really more of an announcement regarding the name change to our decaf espresso blend. A decision was made recently to change the name of our decaf espresso from Left Coast Decaf Espresso to Chilhowee Mountain Decaf. The name is meant to pay homage to the natural beauty of the East TN area.
From the website description:
The name of this relaxing blend pays homage to the Chilhowee Mountain range, which provides several favorite natural vistas for Vienna Coffee Company's hometown, Maryville, Tennessee. The mountain's name originates from a local 18th-century Cherokee village. The views from Look Rock, its highest easternmost point, are a favorite of locals, along with the familiar shape of its first prominent peak enjoyed while driving towards the Smoky Mountains from Maryville (which appears as three separate peaks and is known locally as The Three Sisters).
After cupping this coffee recently, it was decided that it was quite delicious as a brewed coffee and that it should be marketed as a brewed coffee in addition to a decaf espresso blend. The label and website were then updated to reflect all of these changes, but the word “espresso” was dropped from the label. This has caused some confusion among some customers and staff so we are placing the words “Decaf Espresso” back on the label. In addition, we are taking several steps to inform our customers of the name change. Our wholesale customers are receiving a flyer with their orders, and our Marketing dept will be releasing a blog to further inform our customers about the name change.
While the name has changed, the blend remains the same: 50% Decaf Colombian and 50% Decaf Brazillian coffee make up this fantastic blend with tasting notes featuring Butter, Toffee, and Honey. This blend continues to be Veinna Coffee’s only Decaf Espresso Blend and should be promoted as such. It can also be promoted as a wonderful decaf brewed coffee, so it’s really a great option for our caffeine-sensitive customers or anyone looking for a great decaf! Thank you all for your patience and for helping us to “re-introduce” this lovely coffee under a new name and with a new focus.
It’s a GREAT day for coffee!!!
~Matt~
